From the Intelligent Transportation Systems (ITS) Canada website:

The theme for the ITS Canada June 2021 Virtual Conference is "Creating Connections that Matter." Creating connections that matter is taking on a whole new different meaning for ITS stakeholders, the transportation industry and citizens. The overall conference theme reflects upon the fact that in order for ITS to reach its fullest potential and benefits, we need to connect, collaborate, integrate and educate with common goals in mind.