From the NRITS website:

The conference will provide participants a one-stop resource focusing on Intelligent Transportation Systems (ITS) implementation in local communities and the opportunity to hear new and thoughtful perspectives from a wide variety of ITS topics. ITS improves transportation safety and mobility and enhances productivity by integrating advanced communication technologies into vehicles and infrastructure. In addition to traditional ITS topics of interest to Arizona transportation professionals, this event will bring together both traditional and non-traditional users to address such issues affecting rural and small communities.

Stop by the Campbell Scientific booth, #119.