From the American Meteorological Society website:

Data: Driving Science. Informing Decisions. Enriching Humanity.

We observe, create, measure, simulate, collect, and process data at a prodigious rate, propelled by modern digital technology, and use it to create new knowledge and insights; inform and validate models and hypotheses; guide policies and decisions; and advance the scientific, environmental, and societal dimensions of the weather, water, and climate enterprise (WWC).

This theme uses data as the locus for interlinking heterogeneous disciplines across the WWC enterprise along braids of commonality to propel new science, expand and empower the stakeholder ecosystem across all sectors, and ameliorate bias and socioeconomic inequity, through the suffusion of both theory and data centric approaches.

Stop by the Campbell Scientific booth, #129.