From the Western Snow and Ice website:

One of the greatest benefits of this event is the opportunity to reconnect with colleagues and meet vendors who stand ready to meet agencies’ needs. Do not miss out this year on the creative spark as well as the opportunity to make acquaintances that will serve you throughout your career and the rest of your life. There is no better place to experience and communicate with other Snow Operators, Supervisors, and Managers to acquire new ideas for your snow operations.