From the AMS Website:

Fulfilling the Vision of Weather, Water, Climate Information for Every Need, Time, and Place

People, businesses, and government agencies depend increasingly on weather, water, and climate information matched to their specific needs, delivered when and where it is most useful to them. Businesses already receive just-in-time weather information to make truck routes more efficient and wind turbines more productive. Consumers optimize their daily routines around rain or severe weather. Such information increasingly factors into broad issues such as healthcare, as collaboration teams are discovering new ways to apply weather and climate information to advance preparedness. We are converging on a day when such information is embedded – often implicitly – within nearly every decision or action people take. New requirements and innovative use cases emerge almost daily. Yet the revolution in how weather, water, and climate information gets used is just beginning. It will make our lives safer, more productive, and more enjoyable – and produce billions of dollars of enhanced economic growth through reduced losses and improved economic productivity.

To enable this user revolution, the information we provide will be by necessity of higher quality, more customized to individual needs, and finely-tuned for each time and place of interest. Advances in observational systems, computational modeling, dissemination tools, and basic science can help make this possible. So can a growing cohesiveness of our multi-faceted community. Many challenging problems – in both research and applications – remain to be solved if we are to succeed. Further improvement to the collaboration and data sharing among our public, private, and academic/research sectors (and the disciplines within them) will also be required.

The challenge for our community is this:collaborate and innovate to develop – and ultimately deliver – actionable, user-specific weather, water, and climate information across spatial and temporal scales in support of our nation’s safety, health, and prosperity.

The meeting theme explores how our community is turning this vision into reality. Its focus is the scientific, technical, and professional advances – ongoing and anticipated – required to develop and deliver widespread, highly-customized weather, water, and climate information. These encompass the basic and applied science and technology that makes it all possible, operational processes for generating the information, and means for enabling improved end-use of this information. 

Stop by the Campbell Scientific booth, #231.