As stated on the testing-expo website:
Automotive Testing Expo North America provides a
highly flexible environment in which a wide range of sales and
marketing objectives can be achieved, from generating sales leads and
launching new products, to building brand image, maintaining customer
relations and appointing new agents. With a wealth of exposure
opportunities, from booth presence and sponsorship, to forums,
competitions and awards, together with our websites, we provide a
dynamic environment for your sales and marketing activities.